Why Storytelling Matters!

Did you know there is potential that storytelling is why humans survived evolution and why the Neanderthals did not!? 

Learn more in this episode about storytelling! In this episode we will explore storytelling in personal narratives, business, economics and more! 

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Transcript

spk_0:   0:01
This is Episode 23. Why storytelling matters. Welcome to y Blink matters where we explore why small topics have big impacts. I'm your host, Amber Williams, and I'm your host, Kendra Clark. Hey, Kendra. Yeah, Amber, Do you know what's inside Aladdin's lamp? I don't know. It would take a genius to find out. So that takes us into the start of today's episode, which is about storytelling. And we're gonna start off by going into story about the Arabian Nights, huh? And also very gets the rest of my interpretation of that song. So the storeroom

spk_1:   0:59
retelling is about Scheherazade, Um, in the book 1000 and One Arabian Nights. There are 1000 stories, and Scheherazade story kind of sets up the framework for the stories being told. So there was a sultan who discovered that his first wife had been unfaithful to him, and he decided after that that he was going to marry a new virgin every day and behead her the next morning so that no one ever had an opportunity to be unfaithful to him again. Sounds like somebody has some insecurity issues. Yeah, just a little bit. And after killing 1000 1 such women. He ends up meeting Scheherazade OK and Chairs. Odd was very wise and witty and well read. She had studied the histories and the poems of people before her m. When she goes to stay the night with the King, she asked the king if she could tell him a story, and the king agrees, and he is just completely captured by the story she's telling throughout the night. And when Dawn comes, she stops the story in the middle on the king's like sultans like you have to finish the story. I have to know what happens. And she's all over. The morning is here. Our time has passed, so he allows her to live and have her come back the next night to finish the story. So the next night she comes back, she finishes the story. But then she starts a new story that's even Maur exciting than the one before. And once again, when don come, she stops the story halfway through, and so the king allows her to stay alive one more day and hasn't come back the next night. This pattern happens for 1000 nights, 1000 and one nights and she's told 1000 stories by this point. When it gets that last night, she tells the sultan amount of stories. I don't know anything by this point. The sultan has fallen in love with Scheherazade and asked her to be his queen decides not to kill her.

spk_0:   3:07
Great, great. Uh, her storytelling skills saved her life. Yeah, it sounds like they had some brain to brain coupling happenings trying to bring couple of the brain. The brain coupling happens when somebody is telling a story and basically in, like a really, uh, simple version of what happens. Because if you go online, there's some scholarly articles that get riel in depth. But basically what happens is when somebody tells a story, the speaker is on one wavelength, and then the the listeners come on to the same wavelength as well. And so we'll listen to Ted talks like your brain on communications kind like your brain on drugs. But it's your brain on communication. And so, like they put somebody in an M r. I. And they found that when you're listening to a story, you are on the same wavelength off the person doing the story. The other end of this is like people also respond to certain things certain ways. Um, so if you say you know, the sultan's wife cheated on him, half of the people are gonna respond. Uh, like, Oh, the wife is terrible. And then the other people are gonna respond. Like, what did the sultan do deserve to be cheated on, like so people are gonna have, like, opposite directions, but you're gonna get different reactions, but those people are gonna be on the same way flicks. That's the non technical version of that because it gets really specific because there's different

spk_1:   4:38
parts of your brain and they all obviously have different function. And so you let the Braca area, which is basically the production of speech, and then you have the warning area, which is the comprehension of speech. And so scientists have always known that when storytelling occurs, those two parts of the brain obviously are working. But they found out that there are all these other parts of the brain that works as well. So if somebody is describing the smell of lavender, the parts of your brain that register sent lied up because it's remembering what the smells air like away sounds are like. And so it's multiple parts of the brain that are kind of functioning as, ah, stories being told

spk_0:   5:19
right. And when somebody tells his story, there's release of hormones that are released as well, right?

spk_1:   5:25
Yeah. So you have the to mainland our quarters all which is what helps maintain your focus. And then you also have oxytocin, which is the chemical that helps with care and connection and empathy.

spk_0:   5:37
So when a mother gives birth, she's like flooded with hormones such as oxytocin, which creates a chemical Montel like when she holds her baby for the first time and whatnot. So it's kind of like I always referred to it in, like my anatomy and physiology classes like God's Insurance for Ugly Babies. No offense degree babies this here. But there was one study

spk_1:   6:07
that was done by, um, Paul Zak, who's with the center of Nero Economic Studies at Claremont Graduate University. And they had a group come in, and they paid them $20 to participate in the study, and they watched this video so little animated video, and we'll probably put on the Facebook page just so you can kind of see the visual representation of it. You can find us at why Blank matters. Yes, shameless plug. And it's a story of this father and he's son who is dying of cancer. And he's like trying to figure out how he can go outside and play with him and act like nothing's wrong. And what they found is, as as people after people watch this video and heard this story, their levels of quarters all and oxytocin had increased. They then had people gave people opportunity to donate money to a charity that was four kids cancer. And what they found was that people whose oxytocin levels were higher We're more likely to donate more money,

spk_0:   7:16
like 50% more money. Is that what it was earlier?

spk_1:   7:19
Well, so they they went a little bit further with the next group, okay? And they actually injected artificial oxy toast, huh? And those who were given the artificial oxytocin donated 56% more money than the people who got in the placebo. Interesting interest. So definitely makes a

spk_0:   7:38
huge difference in policy in business. And we're gonna get all into that. And there is this episode. Um, so we're talking about narratives. You know, everybody has a personal narrative. Every business has a narrative. Everyone has the narrative. And, um, you know, in microfilm, you know where I work in communications and whatnot. You know, we put it emphasis on, like, if you are not telling your story in there as a business or an individual, somebody else is doing it for you. Uh, so, um, there's definitely ah, you know, a lot of are a lot of what gets done in the world is based off of good stories. And, you know, I read the book. I actually read to two books about, you know, successful Ted talks, and one was talk like Ted. And they say that great communicators start movements and there's there hasn't been a movement where some narrative has been a the premises of them or at the forefront of that. I'm sorry, because when we think about

spk_1:   8:40
storytelling, we didn't just think about like sitting in a room like reading a child a storybook, but storytelling so much more than that. It's our even just the anecdotes that we tell our families throughout the day. It's the story of what we've done that day or the story of our life, and they just extends so far beyond that right? Creating a lot of

spk_0:   9:03
brain to brain coupling I want to make a song about Bring to bring coupling like Brain, brain, brain break up leg We'll let you eyes is very addictive to say, like brain, brain, brain, brain Is it gonna be? I feel like it

spk_1:   9:19
should either be like a super country, like with like a banjo or like a hardcore metal song. What one of the other?

spk_0:   9:25
I am definitely more drawn to like banjo music Cell Bill. Bring your brain couple in Bring me my year old Um, yeah, so personal narratives are super important, and this can come to play in in therapy and PTSD and all of these different things. I could

spk_1:   9:46
give a bit more about that than I do. You think? Yeah, so? So I have my master's in social work. And when I was going to school, one of the modalities of therapy, one of the forms of therapy that we talked about was called narrative therapy. What narrative therapy does is one that sees people as experts in their own lives. First of all, um and they view people a separate from their problems, and they try to empower people in the authorship of their own life. But they also look at the fact that we all have alternative storylines and how, when we form our identity, we pick pieces of our experiences to form that and exclude others. So, um, like the careful amber and I were talking about was like, I'm a pretty good driver. I drive for uber. So I do a lot of driving every day, and I get a lot of good little ratings of where people tell me I'm a good driver and, you know, stop at red lights and I stopped Let pedestrians cross the walkway. Um, I avoid getting kit multiple times because people drive crazy. Yeah, um,

spk_0:   10:58
driving in Savannah was the adjustment. I moved down south, and, um, so, you know, I'm a pretty good driver, but then

spk_1:   11:07
you look at something outside of that story line I'm telling. And so it was almost, I guess, two years ago, maybe three years ago. No stickers. Um, I was house sitting for a friend and I was pulling into their garage and I turned a little too sharply. And when I did, I scraped up the side of my car. And in the story of me being a good driver,

spk_0:   11:31
I don't include that in

spk_1:   11:32
their what that's excluded. It's a separate thing, and so that's looking at I have a positive story line, I'm telling. But when we have traumatic or bad experiences, we have problems. Those story lines tend to be more negative in our life. For example, if maybe you have a girl and she is really anxious because when she goes to school, she doesn't have a lot of friends. She's kind of quiet, doesn't really, um, you know, doesn't really feel like she connects with people, and the therapist is talking to her, trying to figure out why that is. But also she said, Well,

spk_0:   12:07
when is the

spk_1:   12:08
time that you do feel like you're talkative and empower you feel included and the girl was a member of the debate team, okay? And when she is there, she is vocal. Obviously, part of debate team is sharing your opinions and arguing with people being okay with other people having different opinion so that there's this aspect of her that is outside of that narrative of her being anxious and shy and quiet that she's not even thinking about yeah, and so, trying to refocus people onto those Maur empowering storylines and figured out ways to use that to change and rewrite the story lines that they don't feel less confident, Um, and so kind like a choose your own storming your whole life. Excuse your own story, but right, I'm being doing it, um or, um, conscientious way, I guess. Right?

spk_0:   13:01
Right. So the next part of a narrative is public opinion, because obviously, you might have a personal narrative that you believe about yourself. But other people might have a narrative that they believe a little bit different. And this all plays into public opinion, whether it's for politics or business or every part of society has some sort of public opinion tied to it, and it's constantly changing. Um, so one of the things that plays into that now is social media, and, you know, everyone is is vying for the sport of the public in the sport of this or that. All of that really comes down to storytelling. And so, you know, you know, I talk about this all the time. You know, we're living in an outrage culture, and the easiest way to sway public opinion is to incite outreach. And so you know, some examples of that within this last year are the boys from the private Christian or Catholic School in D. C. And how that view was, um, against the Native American Indians. And so the first narratives that came out was about these boys that were harassing leads like native Indian folks. And then when you get the whole side of the story, it was, you know, not entirely truthful, so we can see storytelling in everyday life. And it's funny because people get so outraged by things, even if it's not true. If you know if I'm like, Hey, this is This isn't not factual Like Snopes says this non effectual incident, people are attached to the story, whether it's true or not. And so especially on Facebook. I see this a lot, but there's some people that are really, really good at storytelling, for better or for worse. And unfortunately, one of the really good ones one of the best storytellers and controllers of narrative, is Isis, and that's why they appeal to so many different people. Because they're telling a story that resonates with people somewhere. Somehow, uh, other people that are really good at controlling the narrative like Kim Kardashian. And you can read all of all of this in the book. Um, like wars, um, which It's really fascinating, but yes. So this is all, like, modern day storytelling, But storytelling goes back to the beginning of civilization. And like when language was formed, you know, even probably, boy, that's a four

spk_1:   15:25
languages form because they told me I, like the first storytelling was even like the cave paintings. All right, I think the oldest ones are in the south of France. The Which cave? Yes. Debated which one came first? Yeah. I mean, I think they're like 30,000 years old. I don't know. They're old, really old

spk_0:   15:44
took art history. And I could never remember what was when

spk_1:   15:47
and, um and like the paintings told about their different ritual rituals and hunting practices. Um, And then, of course, after cave paintings, you had just oral history. So people telling stories within their community and then they would get sure travel basically travel along with people as they went, Right? Um

spk_0:   16:07
so there's lots of different types of stories, too. So there's there's fiction. There's nonfiction things based in fact, things are not based in fact. But also truth is objective. And truth is different for every person, because the human experience is objective. But, you know, we we go back into Greek mythology. Those are all stories that were shaped to persuade the public in some way, shape or form, and a lot of times, especially the beginning of civilization. These narratives were used to justify the way a certain society functioned like Greek mythology or fairy tales or any of these things. So a lot of fairy tales air like purely based, out of like fear. It's like if you do this, this evil, which will get you Ah, yeah, if you look like traditional fairy tales, they're not busy with terrible. Yeah, they're pretty terrible. But Stephen Stephen King said he was a great storyteller. I haven't watched it, but promoter some of his other works. You know, some of his scariest stories are are Disney movies. It's like how terrifying is that that which would want to kill you for being pretty again. Snow. Wait, What

spk_1:   17:19
were the little mermaid or like?

spk_0:   17:21
Right, right? Pretty much all of them, like you would give up your voice for a prince to an evil witch. And yeah, I was like, I think one of my favorite names is, um there's about Elsa. Yes, in frozen in. She's

spk_1:   17:35
talking to her sister. She's like, How can you just agree to marry a guy that you've only known for a day? It shows a picture of, like, Snow White and Cinderella and all them, like crying on a rock upset that they didn't get

spk_0:   17:45
it. And thats why Elsa is a queen and not a princess. Um uh, we haven't even

spk_1:   17:53
like, um, even like you look a biblical stories. Those were aural stories before they were ever written down. They were passed from town to town. A person to person then

spk_0:   18:05
and they change like that. You might have the basis of a story in one culture on and then in the next town, it might be a little bit different, and I think, you know, yeah. So there's a country song. Um, I've been listening to a

spk_1:   18:16
podcast called Dolly Parton's America and If you are Dolly Parton fan, you should definitely check it out. Okay, Um but they were talking about how there's this country song called a Knoxville Girl. And the song tells the story of this girl who actually tells the story of a man who takes his girl friend or lover or significant. I'm not exactly sure how she related to him. Yeah, but he basically takes her down to the side of the river, hits her over the head and killed her.

spk_0:   18:47
No. Um, yes. They call it an Appalachian murder ballot, which that would be a great band name. I feel that this was not any different from like like the original fairy tales stuff, But, um, when they started looking

spk_1:   19:02
back into the origin of the story, what they found is it came from actually 1/19 century Irish ballad called Wexford Girl. And what would happen during older times is when people where they would have public hangings, they would have people come and write ballads about what the person had done like. This is a pretty common occurrence. And so the murderer of this Knoxville girl was a real story of a guy who murdered his significant other and they made it a song. And then the people who wrote the song would travel from town to town singing the song, but they would change the city names. Who Wexford girl became London girl, became Galway girl, became Knoxville girl, made all the way toe Tennessee random. But it's just a way for them to share true stories. But, like in, ah, singsong fashion, I guess. Okay, um, but it's kind of a terrible and like, the stories have existed forever and in every culture and storytellers have always been very upheld highly within communities. Um, so they went to a community in the Philippines and was 100 gathering village, and they pole like nearly 300 people across 18 villages and ask them to vote for the best storyteller and they could pick anybody. There was no restrictions on who they could choose, and later on, after they've gotten this together, they had a different 290 people, so they didn't even know who had been voted on. They had the and make a list of like within these villages, who are the five people. If they had to choose who to live with. Who would they choose?

spk_0:   20:54
So it's like homecoming queen for stories? Pretty much. Well, this was even, really just Who do you want to live with? Who do you want to live with? So that was the 2nd 1 The person was Who's

spk_1:   21:04
a good story? Terror. Then they ask a different group. Who would you want to live with? Ganja and the second group. What they found is that people were more likely to choose one of the good storytellers to live with then even other people who were good hunters or good fisherman or get gatherers.

spk_0:   21:22
So they would rather

spk_1:   21:23
have somebody live with someone who could tell a good story over somebody that could actually help with their

spk_0:   21:30
Well, because I mean, um, and I read a book several years ago, like when books went to war. And so you know what? That was one of the things that Hitler did in Germany as they gathered all the books and they burned to them at some point. Um, I don't remember the exact timeline of all of that. But when they were sending US soldiers into war, one of the greatest morale boosters was sending troops books, and so that could completely transform um ah, soldiers morale during this time. And if you guys have ever been in the military or or something of that, like morale is super important, it's really important. It influences somebody's will to fight somebody's will to, to problem solve and all of these things. And so, like, if you can keep morale up, you can keep somebody in, like, the worst conditions. Not that that's like something to legitimize, like torture and like and in this situation like that. So, like, um, and it just in There's a whole book on it, and it was several years ago that I read it, but, um, I wish I had more off more notes on that, but it was several years ago, but it was something that stuck with me, um, being like even when I was in Afghanistan, like that's when I really began to love reading. And that was like my only escape was when I had a book or a story to read, because I didn't have TV. So yeah, I mean, I've always been a big reader, but it wasn't

spk_1:   22:57
until college that I really started learning the importance of storytelling like an other meal together outside of entertainment, Right? And one of the things that taught me that was, um it was

spk_0:   23:08
It was the history of

spk_1:   23:09
social work class I was taking, and we had to pick someone within social work history and write a paper about them. And I ended up choosing Marian Wright Edelman. Okay, so she is the founder of the Children's Defense Fund. She was big activists for Children's right. She was the first African American woman to be admitted to the Mississippi bore and the thing that was amazing to me about her waas in 1967 they were looking at ending the war on poverty. That was like a big campaign they had in the sixties. And Adelman was asked to come testify before Congress, right and during her testimony, rather than just giving a bunch of facts and figures like, we have 60 something percent people who live below this threshold, and we have the like. Instead of giving those facts and figures, she started telling stories about the people who were living in poverty there in Mississippi. Gotcha. And at the end of it, she actually, um turned to them and she said, I just wished senators would have a chance to go and look at the empty cupboards and the Delta and the number of people who are going around and begging just to feed their Children right and which is a lot better visual than backs in numbers. But And they were so impressed. Or really one person was so impressed that Robert Kennedy actually went down to Mississippi and toward these homes in these communities with her, and it was so effective. He ended up dedicating the entire last year of his life to fighting poverty, um, up until he was assassinated. But But by listening to that and show because I love facts and figures and research and, like I am that person. But by learning about her experience, I learned how effective storytelling can be in really causing that movement in helping people, too. I feel connected to an issue. There was an article by the young entrepreneurs counsel, and it's called understand the impact of research through storytelling. And they said, research is all about facts, figures, numbers, But theories could be disproven. Mistakes can be mended, but stories can't be untold. Yeah, but they found that stories can be 22 times more memorable than facts alone. Know for sure because you know, every day, all sorts of statistics. And I can't tell you what the exact numbers are if you tell. Like when we did talk about insulin, I can't tell you all the numbers we talked about. I can tell you the story of the boy who turned 26 all of a sudden couldn't afford his insulin. Start rationing it. And it led to him dying right. Like that's obviously a much more memorable thing. And, uh, they're in this article they talk about other company was trying to figure out why people weren't getting screened for Alzheimer's, and initially they were going to look a question there or a focus group. But instead, that is how to do. It's called customer investigative research. That's where you actually do like one on one interviews with people in an environment that they're comfortable. So I go into their house or there's somewhere there comfortable canned. Uh, what

spk_0:   26:28
they end up finding was these really deeply

spk_1:   26:30
personal stories that people had rather than just a bunch of numbers and yes and no's and scales of one's attends and actually completely changed what the company was. Even the question they were even asking because they because you don't know what you don't know, right? Alright. Like I, uh, met a teacher the other day and that where that order had a pie cast. And

spk_0:   26:53
what are some things in

spk_1:   26:53
education that have a big impact that average person might not know? And, uh,

spk_0:   27:00
she's like, Are you using me for research? I was like, The thing is there

spk_1:   27:05
what I think effects the education system, But I'm not in the nitty gritty of it every day. And so you don't know what you don't know. And so when you start hearing people stories, experiences that can change the entire direction of where you're going, right, um, so having the stories can be really beneficial in research. One even make sure you're asking the right questions, but also just helping people connect to the research. There's nobody, is it? I'm kind of person

spk_0:   27:34
who reads research papers, got most

spk_1:   27:39
people you know they'll read the article about the research paper, which is perfectly fine, but the articles will be a lot more effective if it has that human aspect to it rather than just numbers, right?

spk_0:   27:48
And so I also read the book Narrative Economics and one of the 1st 1 of the first few chapters they were talking about. The narrative of big coin and Bitcoin was created in spite off our current financial system not to support it. And a lot of that was, um too. And I didn't hear about Bitcoin until the d. A. Made that big drug bust a few years ago when they found out like, this is how drugs were being sold and bought. Yeah, but there's a whole narrative that goes along with Bitcoin, and it's like all if you invest in this, you're gonna be rich. And if you jump on the bandwagon now, at this time, did it like big coin totally could have flopped. But there was this narrative that supported that it was successful and therefore it was successful. So it's kind of like social media like you can build a really cool social media platform. But if there's not people on it, what good is it? So Yeah, well, and

spk_1:   28:45
all this goes back in the public perception, too. But, um, you know, we're currently in, like, politics season where you have all the debates and everything, and there are rolling out their policies and people as a whole don't take policy and very Wilkes policies complicated and right. There is a lot of different aspects. But if you can tie a story to that program called, she Should Run, which is a program for women who want to get more involved in politics, maybe eventually run for office one day or even just help with the campaign. And, um, one of the things I talk about is creating. You're telling your story pretty much and, um, you know, working in the criminal justice system, criminal justice reform is super important to me, especially when it comes to helping people with addiction issues. And I could talk about, you know, all the different facts and figures of how many people are addicted and how many treatment resource is centers. There are, um, but I was in one of the small groups in the program and I was like, you know, like we had a girl that I was why was even supervising her. But she was on probation and she called up to the office. It isn't one of those things where we didn't call her like we didn't tell her to come report up there. We she wasn't like in our office is in trouble when trying to get out of trouble. She just out of the blue called her office and she was just crying and I was talking to her. She's like, Listen, I need to come up there and talk to somebody like I really needed So when I was all come up here, I'm here, we'll talk. And when she got into my office, she told me, She's like, Listen, she's like, I've been using heroin. She's like, I can't stop she like I knew If I don't stop, I'm going to die. And she just like crying. And she's upset. And I called every single treatment center around that I could think of and could not find a single bed space for her because it's hard enough to find bed space for men. It's especially hard for women, Uh, unless you have money. So there were bed spaces and places that are really expensive, but most people don't have that kind of means, right? And it was just heartbreaking. And, you know, I think that was like a big turning point for me and like seeing how our system deals with those things. That's

spk_0:   31:07
a lot more effective because after I said that the girl in

spk_1:   31:10
the groups like that's a really good story, she's like, You need to like Like that needs to be part of your narrative. Right? Right,

spk_0:   31:18
So in the book SAPIENs A Brief History of Humankind by Yuval Noah, Harare Harari I think it's how you say it. Um, so my friends here got me that book last year for Christmas, and it's one of my favorites. But he starts out by saying that storytelling is essentially what makes us human, and that is the very reason why he theorizes why we outlive the Neanderthals. And it was because storytelling or the ability to believe in, um the ability to believe in, like, mythical things or even religion, um, is what separates us from the Neanderthals because stories help us congregate. They help us form groups. They help us create accomplishments and whatnot. So as as a result of the storytelling, you know, we weren't stronger than the Neanderthals, and we liked to paint this picture of them that they were kind of dumb and bubble. But in actuality, they created a lot of our tools, like they created, like the hammers the equivalent of a hammer back then, um but so we weren't smarter. We weren't faster, we weren't stronger, But we had the ability to create a narrative, and those narratives allowed society to work together. So now, rather than having like groups of like 5 to 10 people to, like, track down a woolly Matt mammoth in for hunting purposes. Now we can have, like groups of 30 40 like 50 to 100 hundreds of thousands, and these narratives buying societies together. And so that's what he theorizes separates us from the other species of humans because we like to think that we were the only ones. But we were not. Yeah, So if you want to know more about storytelling, an impact that has on society and humans as a whole, I definitely recommend that book as like a starting point. Uh, narratives and economics is pretty interesting to, um for is

spk_1:   33:19
not only connect us, but if you have a business won't have a business want to do or whatever. I don't even own your own business, but are part of a company or an agency.

spk_0:   33:32
Stories air

spk_1:   33:32
really important to either selling your product or getting your mission.

spk_0:   33:36
Every Kickstarter campaign, every fundraiser, they all have a story that goes along with them. One of theirs, a

spk_1:   33:42
Ted talk by Simon's cynic Simon Cynic called how great leaders expire, and he talks about how so many people start. We're talking about the what on the how so, like I made this great product and this is how we made it, Um, but that doesn't really encourage people to, like, buy like, there's this thing I made. It's really great. You should buy it right? But if you can get people to explain their why And so the example he gives is Apple. Yes and ah, he says, If you start with what, how and then make it, though, why, it's like we make Gary computers. They're beautifully designed. Wanna buy one not very compelling. But if you start with the why, it's like everything we do, we believe in challenging the status quo, and we believe in thinking differently in the way we challenge the status quo is by making products that are beautifully designed and are easy to use. We just happened to also make great computers want to buy one. And that's a much more compelling story than just Hey, this is what I'm selling. How many can I get you?

spk_0:   34:51
Right? Right. Um, CIA storytellers storytelling is pretty significant. We'd love to hear from you guys. If you have any stories that you'd like to share with us, you can find us at Facebook at Why Blank Matters and Instagram and Twitter. Why underscore? Understand little? Why underscore Underscore matters and we'll see you next week.